Powders are rapidly growing in popularity due to their convenience, versatility, and suitability for high dosages and wellness-focused formulas. Ideal for sports nutrition and consumers seeking clean-label, natural ingredients, powders benefit from innovations in flavour masking and solubility that improve taste and mixability. Single-serve stick packs enhance portability, while a wide range of packaging and formulation options give brands flexibility to deliver tailored nutrition and stand out in the market.